The Argument for Doing One Thing
As a freelancer in this day & age, we’re told that we need to have more than just a singular skill in any one thing. Along with our chosen craft, we should also be experts at selling ourselves, aces at SEO keywording, and have at least a few social media accounts with a modest number of followers/likes/pins. The reason being of course that if we don’t have these things, others will, and they will be the ones that get the work/gigs/grants. Well starting this week, I’m going to start neglecting those things a bit more. I’m going to focus on my craft, and ignore social media, SEO meta-anything, Reddit and the like. I’ve decided to hand the reigns off to a few PR companies and let them wrangle the clients. It seems to be a controversial topic amongst freelancers. Some developers seem pretty happy working through recruiters, while others think they’re giant parasites. In my world, PR firms are the equivalent evil, but I like the idea of only focusing on the creative aspect of my work. Will I make a bit less money? We’ll find out, but it’s likely. Will I be working more? Hopefully. Will I spend more time doing what I enjoy instead of cross-posting to a million networks and following up? Absolutely. Wish me luck, I’ll report back with the experience after this week and update this article.
Credit for featured image goes to Kyson Dana.