The Argument for Doing One Thing

As a freelancer in this day & age, we’re told that we need to have more than just a singular skill in any one thing. Along with our chosen craft, we should also be experts at selling ourselves, aces at SEO keywording, and have at least a few social media accounts with a modest number of followers/likes/pins. The reason being of course that if we don’t have these things, others will, and they will be the ones that get the work/gigs/grants. Well starting this week, I’m going to start neglecting those things a bit more. I’m going to focus on my craft, and ignore social media, SEO meta-anything, Reddit and the like. I’ve decided to hand the reigns off to a few PR companies and let them wrangle the clients. It seems to be a controversial topic amongst freelancers. Some developers seem pretty happy working through recruiters, while others think they’re giant parasites. In my world, PR firms are the equivalent evil, but I like the idea of only focusing on the creative aspect of my work. Will I make a bit less money? We’ll find out, but it’s likely. Will I be working more? Hopefully. Will I spend more time doing what I enjoy instead of cross-posting to a million networks and following up? Absolutely. Wish me luck, I’ll report back with the experience after this week and update this article.

Credit for featured image goes to Kyson Dana.

As I decided to leave behind the sure thing and step out on my own into the wide world of freelancing, I thought "Why not up the workload a bit and post about every hurdle you encounter?" And here we are.

Leave a Reply


1 comment

  1. Kyson Dana

    Hey thanks for crediting me on the image! Good luck with freelancing. I’m sure you’ll do great.